“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster.
Let’s face it, there are no guarantees in business. As any entrepreneur, business owner, and executive knows, you could build the biggest and best “widget” ever or craft a website 1Arith the most amazing wow factor and still have nothing to show for it on your bottom I in e .
You must create awareness of your brand. You must make consumers, preferably those in your target audience, hungry for all that you offer, from the content of your bldg and social media shares, to the actual product or service you sell.